A personalized experience with Philip Morris International
We want you to enjoy your interactions with us. We tailor the way we interact with you,
including our communications, to suit your experiences with us, and your interests.
We do this by following the way you interact with us, and (where you allow it) with
others. For example, we use tracking pixels to note which events you attend, e-mails you open, and other
technologies to note which links in them you click on and which documents you download
. Also, where you opt in to this on one of our websites,
we electronically follow how you use our, and certain third party, websites and mobile apps.
Finally, we combine our learnings from all these channels.
By doing this we can build up a picture of your preferences and what interests you,
which we use to:
- manage your experience of our events
- give you a personalized experience for your interactions with
us, for example to provide you with events and updates relevant
for your interests, your country, company, organization or job role
- personalize our content and communications
- register your continued interest in our science and communications
(for example, if we see you don’t open any e-mails from us over a
certain period, we will start a process to delete you from the database)